Imported brands, which were very popular in the USSR

• Import brands, which were very popular in the USSR

Coca-Cola, Levi's and Marlboro were some of the smuggled goods from abroad, which were very welcome - and they were few.

Imported brands, which were very popular in the USSR Imported brands, which were very popular in the USSR

1. Coca-Cola and Pepsi.

Limited supply of Coke got into the Soviet Union on the eve of the 30-ies. However, even decades later, it was not easy to get the famous drink, as it is not sold in stores.

Imported brands, which were very popular in the USSR

2. Levi's.

Imports of jeans in the USSR remained unthinkable and criminal enterprises. But the jeans were very welcome, nonetheless. Because supplies were extremely scarce, the Soviet mods were ready to give anything for a pair of Levi's, they usually bought from speculators, questionable Soviet "entrepreneurs" who have received the goods of foreign manufacture from visiting tourists and businessmen.

Imported brands, which were very popular in the USSR

3. Adidas.

German sports brand Adidas stormed the Soviet Union thanks to the workshop of a PR strategy: the Soviet Olympic champions at the Games in 1980 in Moscow took to the podium winning the Adidas branded bands (although the company logo was removed by order of the Soviet government).

Imported brands, which were very popular in the USSR

4. Stimorol and Turbo.

Once the gum hit in the USSR, it instantly became a new currency among Soviet youth. It can be easily exchanged for other, more practical things and products, and many people often use it again. Throw - it was taboo in the minds of most teenagers at the time.

Imported brands, which were very popular in the USSR

5. Casio and Seiko.

Digital watches were a revolutionary innovation that flooded the Soviet Union in the 1980s. Casio and Seiko were the leading manufacturers, but there were many other models. Watches with built-in calculator or speaker were among the most popular models.

Imported brands, which were very popular in the USSR

6. JVC and Sony.

VHS video format has spread in the Soviet Union in the 1980s, and it was an instant hit. Soviet citizens Zhazha movie about capitalism with stars such as Bruce Lee and Arnold Schwarzenegger. Erotica also followed and soon was criminalized in accordance with Soviet legislation. Entrepreneurs, daredevils quickly established a theater in their homes and taken to the Soviet citizens 50 cents, or 1 ruble for the privilege of watching a movie.

Imported brands, which were very popular in the USSR

7. Java.

These iconic motorcycles were manufactured in Czechoslovakia and the Soviet Union exported in large quantities. They are the dream of every Soviet teenager who grew up in the 80s, because they were from abroad, but still more accessible through a partnership socialist Czechoslovakia.

Imported brands, which were very popular in the USSR

8. Burda.

Fashion magazine Burda began to hypnotize the Soviet women in 1987. It was then the Soviet Union appeared the first issue of the iconic German fashion magazine. Since it was the first European magazine approved for Soviet audiences government censors, he made a huge impact and has influenced millions of Soviet women.

Imported brands, which were very popular in the USSR

9. L'Oreal.

Cosmetics are already widely performed abroad, but in the Soviet Union it was not enough. But in the 1970s, mascara, eye shadow and lipstick have become more widely used in the Soviet Union due to the newly established local production. But, nevertheless, "foreign" quality surpassed domestic goods, and France's L'Oreal has been the most attractive brand at the time. Polish Pollena brand also became a hit.

Imported brands, which were very popular in the USSR

10. Marlborough.

Providing its citizens cigarettes was not a problem for the Soviet government. However, was a tobacco deficit, which hit in the USSR in 1980 - ies. This overestimate the cost of foreign production of cigarettes. Brands such as Marlboro and Kent, were in short supply and often brought from abroad with foreign tourists or business travelers. Consequently, smokers tried to illegally buy cigarettes in the hotels and on the railways.